London Gold #

There is no short cut to quality. This motto has become synonymous with one of the Arizona's best known jewelry stores, London Gold. Established in 1978, London Gold is a direct diamond importer, featuring one of the largest and finest collections of diamonds and gemstones in all sizes and shapes. London Gold is the leader in style, quality, price and custom jewelry design and has built their reputation by offering the customer a huge selection of unique, high quality merchandise to fit any price range.

BEST VALUE
Being a direct diamond importer means our international sources provide us with the finest quality diamonds at the lowest possible prices with savings we are delighted to pass on to you.

UNPARALLELED SELECTION
We carry diamonds in a wide range of carat weights, colors, clarities and cuts to satisfy your desires. Diamonds that don't disappoint.

DIAMOND TRADE-UP
You may trade your London Gold diamond jewelry at any time and receive up to the full original purchase price minus any taxes and setting charges provided the new diamond purchase equals or exceeds the trade-in price by at least double the original purchase price. The diamonds from the trade-in must be in the same condition as when originally purchased and the setting be in reasonable condition.

OUR HISTORY
London Gold was originally founded as a wholesale operation, but as time went by, we discovered that it would be much more beneficial to go directly to the customer. With a combination of abundant knowledge and experience, we created Arizona's most popular jewelry retailer. London Gold has been able to hold on to the true quality while passing on all the style and elegance required to excel in this specialized business.

London Gold prides itself, not only in being a premier place to shop for and look at fine jewelry, but also in being a "destination point", a store where people go with that special something already in mind. London Gold's flexibility and ability to personalize items to the customer's taste and price draw shoppers from all over the world. And, since a major portion of the jewelry is manufactured on the premises, London Gold has consequently become a leader in the area of custom design work.

High-end merchandise is another specialty for London Gold. We proudly carry imported Italian designer pieces, as well as a multitude of 14 karat, 18 karat and platinum jewelry. Our ring selection is unprecedented, and you will find some of the most beautiful precious stone ensembles in town.

London Gold is the place to find that special item. When the present must be perfect, London Gold is...ALWAYS BETTER THAN A SALE.

TESTIMONIALS

What Some of Our Customers Have Said . . .

What brought us to London Gold was the fact there was a Master Jeweler on the premises. So many jewelry stores send their repair work out to third parties, but London Gold does the repair work on site. We kept returning to London Gold because of the great selection, wonderful customer service, and the ability to have custom pieces made. Both my wife and I are customers and are extremely pleased with our purchases and the quality of the pieces. The staff is wonderful and goes out of their way to help the customer find the perfect piece of jewelry. We do not hesitate to tell our friends about our great experience as customers at London Gold
Harold D.
Chandler, AZ

London Gold custom made an 18-karat yellow gold bracelet for me, and I couldn't be more thrilled with the outcome. They took my vision and made it a reality. The jewelers there are true artisans. I will forever take all my future custom work to London Gold. They have earned a customer for life and I will recommend them to anyone looking for a quality piece of jewelry.
Michelle
Surprise, AZ

Why I shop at London Gold:
The salespeople are more knowledgeable and take the time to explain the quality of the diamonds set in the jewelry.
• Everyone at the store is so nice and very friendly.
• There is a large selection.
• I feel safe leaving my jewelry with the jewelers.
• I love the way the store looks and the atmosphere.
• At any price range, I can find a quality piece of jewelry for a reasonable price.
Marc R.
Scottsdale, AZ

We must have gone to twenty-five jewelry stores before we found London Gold. London Gold really is the best jewelry store! We like the relaxed atmosphere there. Their customer service is above expectations. The selection of diamonds we were shown was far superior to any other store we had been to. The diamond we purchased is beautiful and the quality is GREAT! We definitely will be repeat customers.
Brad O.
Chandler, AZ

My wife and I had been looking for a new wedding ring when we decided to check out London Gold. WE had always seen the London Gold commercials on television and were impressed by the spectacular array of jewelry. We found that the service and qualified sales people made our experience a very pleasant one. We ended up purchasing a 1-carat diamond and a beautiful mounting. We were pleasantly surprised when the salesperson offered to have our purchase mounted and ready for wear by the following day. We left feeling very good about our purchase and we were treated as though we had been their friends.
John
Glendale, AZ

For several months I have traveled on Bell Road and always admired the signage of London Gold. To me, it represented "class." So I decided to stop and see what this place was all about. WOW! What a beautiful store and with gorgeous merchandise. I was pleasantly greeted by the salesperson who recognized me as a "young man" even though I'm in my seventies. She assisted me and found a stunning 14-karat yellow baguette heart pendant, one that reminded me of the one my wife had just lost. IT was more than I wanted to spend, but with great ease and assurance from the salesperson, it made it easier to purchase, since their store policy was flexible enough to accommodate any situation that could arise. I felt relaxed and comfortable and at no time did I feel pressured to purchase. It was a very pleasant experience and I will be back.
Frank
Sun City, AZ